How to Eat an Elephant - History

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Propaganda - Chapter 03 - The New Propagandists

2024-07-06

Bernays makes a case for establishing layers of propagandists that can act to transmit marching orders from the top down. The invisible govenors issue a command. The public relations teams of the corporations deliver the orders. The teacher or pastor or parent drive the orders home. Each layer of leadership may not even know they are being led. All of this, says Bernays, should happen within an ethical framework similar to that other well respected and highly ethical profession - lawyers!

Propaganda - Chapter 02 - The New Propaganda

2024-06-28

Universal literacy was supposed to educate the common man to control his environment. Once he could read and write he would have a mind fit to rule. So ran the democratic doctrine. But instead of a mind, universal literacy has given him rubber stamps, rubber stamps inked with advertising slogans, with editorials, with published scientific data, with the trivialities of the tabloids and the platitudes of history, but quite innocent of original thought. Each man's rubber stamps are the duplicates of millions of others, so that when those millions are exposed to the same stimuli, all receive identical imprints.

Propaganda - Chapter 01 - Organizing Chaos

2024-06-24

'It is the purpose of this book to explain the structure of the mechanism which controls the public mind, and to tell how it is manipulated by the special pleader who seeks to create public acceptance for a particular idea or commodity.' ~ Edward Bernays

Propaganda - Introduction

2024-06-16

An introduction to Propaganda, the foundation to understanding how mass communications has manipulated the people for at least the last 100 years.